An ode
to ambition
It started with a number. #18 — the jersey of India's most-followed athlete. Today it's an independent, vertically integrated sports brand engineered to take on the world.
The #18 brand
ONE8 — styled lowercase “one8” — was unveiled by Virat Kohli in November 2017 as an athleisure brand created with German sportswear giant Puma. The name signifies Kohli's iconic jersey number, 18, and the launch was tied to the “Come Out and Play” movement promoting an active lifestyle.
Over the next eight years the brand expanded across footwear, apparel, fragrances, premium leather, eyewear, innerwear, hair care, fitness equipment — and even dining, through ONE8 Commune. A celebrity label that quietly became a multi-vertical universe.
₹300 cr
turned down
In 2025–26 Kohli walked away from a staggering ₹300 crore Puma renewal — nearly triple his original ₹110 crore deal — and instead invested ₹40 crore into Agilitas Sports for a stake, becoming co-founder of an independent ONE8. “Virat is not looking at a way to recover the ₹300 crore that he's let go.”
The journey
Born with Puma
ONE8 launches as an athleisure brand built around the #18 jersey and the "Come Out and Play" movement.
Select & Fragrances
ONE8 Select premium leather and ONE8 Fragrances widen the universe.
ONE8 Commune
The premium resto-bar concept opens at Delhi's Aerocity — community, togetherness and a world menu.
Agilitas independence
Kohli invests ₹40 cr into Agilitas Sports; ONE8 becomes an independent, vertically integrated, made-in-India brand.
Global Premiere
Relaunch at Yashobhoomi, New Delhi (June 21) — projected on the Bandra–Worli Sea Link, with Karan Aujla's "Winning Speech."
Performance with purpose
A global high-performance sports brand, built from India, designed to compete with the best in the world.
Never Done
Taking risks, trying the unknown, never settling. Made for those who break barriers and chase what's never been done.
Built from India
Vertically integrated and engineered at home — manufacturing backed by Agilitas's Mochiko Shoes, scaled for the world.
Virat Kohli
India's most-followed person and one of the world's most-followed athletes — the brand's creative force and primary amplification engine. Aspirational, performance-driven, athlete-first.
Agilitas Sports
Founded 2023 by former Puma India MD Abhishek Ganguly. Backed by Convergent Finance and Nexus Venture Partners, with manufacturing via Mochiko Shoes — the engine behind ONE8's independence.