2017 – 2025 · Heritage
Puma
The flagship collaboration. Puma provided design, manufacturing, retail and communication — birthing the one8 Basket (2018) and the V2, under "Come Out and Play."
Partners & Campaigns
Built
together
Great brands aren't built alone. From Puma's heritage to Agilitas's engine, from Anushka's yoga line to Karan Aujla's stage — these are the partnerships shaping ONE8.
// 01 — Partners
The collaborators
2025 – Now · Parent
Agilitas Sports
The current owner and engine of independence. Founded by Abhishek Ganguly; backed by Convergent Finance and Nexus Venture Partners; manufacturing via Mochiko Shoes.
Co-creation · Wellness
Anushka Sharma × ONE8 Yoga
A yoga and wellness activewear line co-created with Anushka Sharma, launched June 21 on the International Day of Yoga.
Culture · Stage
Karan Aujla
Punjabi superstar Karan Aujla headlined the Global Premiere with a live performance of "Winning Speech" — fusing music, fandom and sport.
// 02 — Campaigns
Defining moments
2017
Come Out & Play
The launch movement promoting an active lifestyle.
Film
SEAM XVIII
An emotional film — Kohli gifts the first pair to his coach, Rajkumar Sharma.
2026
Global Premiere
Yashobhoomi, Delhi · projected on the Bandra–Worli Sea Link.
Access CommerceThe Global
The Global
Premiere drop
On June 21, 2026, ONE8 relaunched with a fandom-led “access commerce” drop via Zomato's District app — a disruptive reveal projected on Mumbai's Bandra–Worli Sea Link, with a live performance by Karan Aujla. Cricket heritage, precision and India-to-the-world ambition, in one night.
The Full Story
Where to find ONE8
Myntra
Amazon
Flipkart
Tata CLiQ
Smytten